Creative Strategy for Brave Teams.
I'm a Product & Operations Lead that works closely with your team to create the products, experiences and processes that help you reach your goals.
I believe that meaningful change happens when creative thinking meets structured process.
Fractional Leadership
I believe in making an immediate impact. I work closely with leaders and teams to design solutions and systems that help accelerate goals and impact.
Services
Fractional Product Lead
Creative ideas and clear priorities to shape roadmaps.
- Monthly
- Quarterly
Fractional UX Lead
Human-centered design thinking for smarter decisions.
- Monthly
- Quarterly
Fractional Chief of Staff
OKRs and ops that keep founders and teams aligned.
- Monthly
- Quarterly
Case Studies
Developing AI Powered Budgeting
Finroy, founded by Bill Murphy—well known in Canadian FinTech for scaling and exiting Wagepoint—had spent two years developing a product for accountants and small business owners but struggled to find product-market fit or secure investment. Recognizing the need for a new direction, Murphy engaged me to evaluate the product, provide a clear strategy, and help position the company for its next phase.
Reimagining Social Impact Collaboration
Catalist, founded by Vincent Arena, set out with an ambitious mission: to help social impact organizations collaborate more effectively, reduce inefficiencies, and share resources, knowledge, and access in order to accelerate meaningful ventures. Despite a strong vision, the initial MVP struggled to deliver the dynamic and interactive experience needed to bring this mission to life.
Project Based
I take on short, tactical projects designed to have a big impact. The focus is always on the work that makes an immediate difference for your product, your team, and your goals.
Services
Research Project
Qualitative research grounded in real conversations to uncover human insights and guide better decisions.
- 2 weeks
- 6 weeks
Product Audit
Key insights and clear strategic recommendations to sharpen your product and move it forward.
- 4 weeks
- 8 weeks
Founder Coaching
Practical guidance, frameworks, and lessons learned to help founders lead with focus and confidence.
- 1 x 1
- Weekly
Case Studies
Lane: A Smarter Tenant Management System
Lane was building an all-in-one platform to help property teams manage communications, services, and experiences across commercial buildings. With rapid growth and an expanding feature set, the product needed stronger structure, consistency, and clarity to support scale.
Awake Labs: Wearable Tech for Anxiety Monitoring
Awake Labs set out to commercialize hospital-based IP by developing a wearable tool that could help track and manage anxiety in real time. Built on research from Holland Bloorview Kids Rehabilitation Hospital, the system needed to be translated into a usable product that could support individuals with cognitive disabilities, particularly those on the autism spectrum.
Training & Workshops
I facilitate energizing & practical sessions that help teams develop the tools and techniques they need to think differently and act with confidence. These workshops are hands-on, collaborative, and designed to create immediate impact.
Services
AI Prototyping
Experiment with AI tools to rapidly test ideas, spark innovation, and build working prototypes in hours.
- 1 hour
- Half day
Lateral & Design Thinking
Practical techniques to unlock creative problem-solving and strengthen collaboration.
- 1 hour
- Half day
OKR’s for Startups
Simple, actionable goal-setting frameworks to help young companies stay aligned and accelerate growth.
- 1 hour
- Half day
Case Studies
Product Strategy for United Nations Innovation Teams
The UN’s Economic and Social Commission for Asia and the Pacific (ESCAP) wanted to accelerate progress toward the Sustainable Development Goals (SDGs). Its impact teams were eager to experiment with new approaches, but the traditional policy cycle was too slow, and there was no structured process for turning ideas into actionable products and solutions.
Building Better Dashboards Through UX Training
Bell Canada’s data analytics team was responsible for delivering dashboards and insights to senior executives. While the team was technically strong, they needed new approaches to ensure that dashboards communicated clearly, supported decision-making, and aligned with executive needs.
“Jason planned and executed a successful design workshop with a group of our researchers and clinicians. He guided our project leads to build sustainable ventures, foster solution adoption and influence key stakeholder groups”
"I’m grateful for the work Jason and his the team have done for Awake Labs. He combines passion, process, and hustle to consistently help us meet our goals as an organization.”
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"Jason helped us design and deliver an amazing training experience for one of Canada’s biggest telcos. Jason was thoughtful, detailed, and creative - a perfect partner for OCAD U CO’s mission to bring transformation skills to industry leaders."
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'Working with Jason was truly rewarding. He was empathetic and understood our audience. His user-centric approach resulted in data-driven UX that our customers enjoy.”
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"Jason was great to work with. Brilliant, friendly and passionate about his work. He cares deeply about the experience of your users and puts their soul into helping you connect with your people."
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"Jay is your guy to take an assignment and make it bigger, better and brighter. He just sees things in ways that others can't envision. Talented guy with a tazmanian work ethic. He's hard to keep up with. He delivers what you ask for. And then delivers more.”
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"Jason has a unique ability to spot the brilliance in ideas and articulate their essence. His direction has helped give Catalist the precision and confidence to cut through the noise and turn our vision into reality."
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